Description
Avina is a real-time buying signals platform that helps sales teams identify which accounts are actively in-market by combining website visitor de-anonymization, champion tracking, hiring activity, product changes, social posts, news, funding events, and AI-driven custom public-web signals. Avina surfaces high-intent accounts automatically and pushes those prioritized signals directly into Salesloft so reps can act while timing is strongest.
Key benefits
- Identify in-market accounts before they raise their hand
- Automatically prioritize accounts based on real buying activity
- Trigger Salesloft workflows using verified external and internal intent signals
- Eliminate manual research across job boards, news, filings, and websites
- Focus reps on the slice of TAM most likely to convert
How It Works
Avina continuously scans the public web, job boards, company websites, product pages, earnings calls, and filings to detect buying signals such as new hires, job changes, outages, feature launches, and strategic shifts. At the same time, Avina de-anonymizes website visitors and tracks champion activity across accounts. These signals are scored in real time and synced into Salesloft as actionable triggers, where they automatically launch plays, sequences, alerts, and task creation for reps.
Features
AI Buying Signals
Automatically detect accounts showing real purchase intent across the public web, job postings, product launches, funding, and more. Avina’s AI finds high-impact signals tailored to your ICP.
Website Visitor De-Anonymization
Identify who is visiting your website, down to the person level. Avina turns anonymous traffic into actionable accounts and contacts, so reps can follow up while interest is high.
AI Account Scoring
Score accounts from 0–100 using AI that understands context, not just activity volume. Avina evaluates emails, calls, web behavior, and signals to prioritize accounts most likely to convert.
Custom AI Signals
Define the exact triggers that matter to your business. Avina continuously monitors the public web, filings, blogs, and announcements to surface hard-to-find signals that indicate an account is entering a buying cycle.
Salesloft-Triggered Outreach
Push high-intent accounts and contacts directly into Salesloft to trigger sequences automatically. Avina ensures reps engage prospects at the right moment, with the right context.
Media
Setup
- Higher reply rates by reaching prospects at the exact moment of intent
- Shorter sales cycles through better timing and relevance
- Increased pipeline efficiency by eliminating low-intent outreach
- Stronger personalization using account-specific buying context
- Improved SDR and AE productivity without adding manual workflow overhead
FAQ
Avina connects directly to Salesloft to push high-intent accounts, contacts, and signals into your workflows. These signals can automatically trigger Salesloft sequences or be surfaced to reps for manual follow-up.
Avina identifies signals across website visits, job postings, executive hires, product launches, funding events, customer pain signals, and custom AI-defined triggers, tailored to your ICP and sales motion.
Avina uses AI to understand context, not just activity volume. Instead of relying on generic keywords or clicks, it analyzes real engagement and external signals to highlight accounts that are genuinely in-market.
No. Avina continuously scans the public web and your first-party data to find net-new accounts that match your ICP and signal criteria, without requiring an upfront target account list.
Yes. Avina is built with privacy and compliance in mind, including GDPR-aligned website visitor identification and responsible handling of first- and third-party data.
Yes. Avina can automatically push accounts or contacts into Salesloft when specific buying signals are detected, triggering sequences or tasks without manual intervention.
Automations are highly configurable. You can control which signals trigger outreach, which sequences are used, and whether actions are automatic or require rep approval, giving RevOps full control.
Yes. Avina supports multiple custom signals running in parallel, each mapped to different Salesloft sequences or workflows, enabling tailored outreach by segment, use case, or buying trigger.
