Description
Crayon is the Competitive Enablement Platform that helps revenue teams win more competitive deals by preparing sellers for the moments that determine outcomes.
Every deal is made up of competitive moments — how a rep handles an objection, positions against a competitor, or follows up with differentiated messaging. Crayon helps teams define how to win in those moments and deliver that guidance directly within seller workflows.
Hundreds of companies including Gong, TriNet, and DocuSign use Crayon to capture real-time insights across their competitive landscape — from the web as well as from buyers, sellers, and deals. Powered by AI & competitive agents, Crayon automatically organizes and analyzes competitive intelligence, turning raw insights into actionable enablement.
Crayon helps teams:
Every deal is made up of competitive moments — how a rep handles an objection, positions against a competitor, or follows up with differentiated messaging. Crayon helps teams define how to win in those moments and deliver that guidance directly within seller workflows.
Hundreds of companies including Gong, TriNet, and DocuSign use Crayon to capture real-time insights across their competitive landscape — from the web as well as from buyers, sellers, and deals. Powered by AI & competitive agents, Crayon automatically organizes and analyzes competitive intelligence, turning raw insights into actionable enablement.
Crayon helps teams:
- Monitor and track competitor activity across digital channels
- Capture field intelligence from sales conversations
- Generate structured competitive outputs, including battlecards
- Deliver competitive guidance in tools like Salesforce, Sales Enablement tools and Slack & Teams
- Analyze competitive performance to understand what drives wins
By combining automated intelligence with in-workflow delivery, Crayon enables teams to operationalize competitive strategy and equip sellers with credible guidance in the moments that matter most.
To learn more about Crayon, visit www.crayon.co
Features
Automatic Call Clip Creation
Convert captured Salesloft conversations into Crayon Call Clips, making relevant competitive moments easier to organize and use.
Populate Sparks and Battlecards
Use automatically created Call Clips to support and populate Crayon Sparks and battlecards with content from real competitive conversations.
Media
FAQ
It turns your Salesloft call transcripts into Call Clips in Crayon. Crayon finds the moments where a competitor comes up, summarizes what was said, and adds the clip to your competitive intel, where it feeds battlecards, Sparks and Answers.
A Crayon admin connects it from Admin Settings > Integrations > Salesloft, and the Salesloft user who approves the connection must be a Salesloft Admin. Ask your Crayon CSM to turn the integration on for your account.
Crayon has read-only access to your team’s conversations and transcripts, plus the participant and Salesforce details attached to each call. It doesn’t edit your calls, people or records in Salesloft. The only thing it creates is a webhook subscription, so Salesloft can tell Crayon when a new transcript is ready.
Calls that Salesloft records and transcribes and that have at least one participant from outside your company. Crayon skips internal-only calls.
No. Crayon detects competitor mentions on its own using our Competitive Detection System, using the competitors you already track in Crayon. Your Salesloft Keywords aren’t used and don’t need to change.
In Crayon, go to Admin Settings > Integrations > Salesloft and click Disconnect. Crayon stops pulling new calls.
