Salesloft Marketplace

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Deliver exceptional customer experiences by responding to job changes of your most valuable buyers with the right action at the right time.

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Drift

Your website is your most important asset. Create personalized, omnichannel workflows that deliver a seamless experience between self-led web activity and buyer-seller interactions.

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Description

Buyers have one journey, even as they bounce back and forth between digital and sales-led interactions. With Drift + Salesloft, you can create seamless conversations between your website and sales team. Orchestrate signal-to-action sales workflows and individualize every interaction with AI to convert high intent web visitors. 

Key benefits

Convert high intent web visitors with Drift Plays
Engage web visitors with the right message at the right time using Drift Bionic Chatbots trained on your brand, content, and website. Then act on high intent buying signals directly in your Salesloft workflow with Drift Plays that recommend AI-generated email content based on relevant Drift activity.

Engage outbound prospects with a consistent web experience
If a prospect is enrolled in an outbound Cadence, they don't need to be qualified again by your website chatbot. Create Outbound Message Playbooks in Drift to engage your prospect with a personalized greeting and Book a Meeting link when they click any link from a Cadence.

Nurture website visitors that abandon chats
If a web visitor stops replying during your live chat, add them to a Salesloft Cadence form the chat window to keep the conversation going. You can also add to Cadence from the Drift account activity feed.

Engage buyers with full context into their journey
View Drift activity in the Salesloft Live Feed, Person pages, and Account pages so that you can meet buyers where they are.

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Setup

In order to set up this integration, you must be a Drift Admin and a SalesLoft Admin.

To set up the integration:

  1. In Drift, go to Settings > App Settings > Integrations > Salesloft.
  2. Click Connect Salesloft
  3. When prompted, sign in with your Salesloft credentials. 
  4. You'll see an authorization modal from Salesloft, then a confirmation state from Drift once the setup is complete.

To enable Drift Plays:
  1. In Salesloft, go to Settings > Plays > Discover Plays. 
  2. Choose the Drift Play and follow on screen instructions to complete setup. 

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