Folloze Buyer Experience Platform
Transform every SalesLoft cadence into a data-rich, personalized buyer journey with Folloze so you can feed real-time engagement back to reps and they can act on the hottest signals first.
Description
Folloze brings AI-powered buyer engagement directly into your Salesloft workflows. With simple no-code integration, you can deliver personalized microsites and dynamic content inside cadences. Folloze captures real-time engagement signals—content interactions, intent scores, and deeper buyer behavior—and pushes them back into Salesloft, helping revenue teams surface and prioritize the hottest accounts.
Key benefits
Personalized buyer journeys at scale
Automatically tailor content to each prospect and serve it via email or microsites—without developer support.
Automatically tailor content to each prospect and serve it via email or microsites—without developer support.
Real-time engagement alerts
Get immediate intent signals in Salesloft (e.g. content viewed, form interactions), enabling reps to respond at peak engagement.
Get immediate intent signals in Salesloft (e.g. content viewed, form interactions), enabling reps to respond at peak engagement.
Sales and marketing alignment
Marketing creates branded buyer experiences; Sales gets consistent engagement analytics inside their native cadence environment.
Marketing creates branded buyer experiences; Sales gets consistent engagement analytics inside their native cadence environment.
No-code setup, fast time to value
Set up Folloze in minutes with a lightweight script; campaigns can go live on day one—no engineering delay.
Set up Folloze in minutes with a lightweight script; campaigns can go live on day one—no engineering delay.
How It Works
Design microsites or personalized email experiences in Folloze for ABM campaigns.
Embed content links or no-code iFrame into Salesloft cadences via custom variables.
Buyers engage—Folloze captures signals like page views, CTA clicks, form fills, and interaction depth.
Engagement data flows back to Salesloft as real-time events and an account-level engagement score.
Reps view alerts directly in Salesloft, segment engagement to prioritize follow-up, and trigger cadences based on intent.
Media
Setup
Marketing team designs personalized microsites in Folloze, developed with no-code tools to deliver dynamic, campaign-specific buyer experiences.
Reps incorporate the Folloze microsite link into Salesloft cadences by inserting campaign-specific URL variables into emails.
When buyers engage with the microsite, viewing content, clicking CTAs etc, Folloze tracks those interactions.
Marketing shares engagement link usage with Sales and Ops teams; optionally, engagement data can be surfaced to reps in Salesforce (and in the future, right in Salesloft)
