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G2 Buyer Intent data triggers ultra-personalized, timely, and effective sales engagement actions in Salesloft.

View & Install

How it Works

The G2 + Salesloft integration turns G2 buyer intent signals into actionable next steps for sellers so they can capitalize on every revenue opportunity and close them sooner. 

The G2 integration shares these buyer intent signals with Salesloft:
  • Profile views
  • Pricing page views
  • Sponsored content views
  • Product comparisons
  • Competitor/alternative views
  • Category views

Create Plays using the buyer intent signals from G2 to automatically prompt sellers to follow up on critical prospect activity when it matters most. Plays are prioritized by Conductor AI in the Rhythm focus zone so that reps stay focused on the buyers and deals that are most likely to help them hit their number.

Live Feed
Buyer intent signals from G2 create notifications in users’ Live Feed, making it easy to stay on top of buyer activity without switching between apps.

Create personalized, effective Salesloft cadences that are informed and triggered by G2 buyer intent data, including profile views, category views, product views, and competitor views so that you can focus your time on prospects that are in market – and reach out before the competition! 

Additional details
Integration setup is done within the G2 admin portal, my.G2

  • Navigate to my.G2 and search for 'Salesloft' in the Integrations Hub.
  • Enable the buyer intent integration to Salesloft by switching the Buyer Intent integration to “On” in the Settings section.
  • Enter your Salesloft credentials in the Authenticate section to allow G2 access to your Salesloft account.
  • Buyer intent data will be sent to Salesloft every 24 hours at midnight CST.


Shared Data







G2 Buyer Intent

G2 Buyer Intent



Customers of G2 Buyer Intent data and Salesloft can activate this integration. Contact your G2 account team to learn more.  
The intent data that G2 will send to Salesloft will be in accordance with your Buyer Intent package. All available Buyer Intent signals from G2 include profile views, pricing page views, sponsored content views, product comparisons,  competitor and alternative views, and category signals. Intent data from G2 will be sent to Salesloft daily.