# Informa TechTarget
> Turn intent signals into sales conversations with active buyers who actually respond.

Canonical page: https://marketplace.salesloft.com/partners/informa-techtarget
Marketplace: Salesloft
Last updated: 2025-10-28
Logo: https://assets.partnerfleet.app/ykym59y5i2lkse3pb149osh9i8kz

## At a glance
- Category: [Buyer Intent](https://marketplace.salesloft.com/t/category/technology/buyer-intent), [Sales Intelligence & Data](https://marketplace.salesloft.com/t/category/sales-intelligence)
- Website: [www.techtarget.com](https://www.techtarget.com/)

## Call to actions
- **Contact Us** — submit the contact form on https://marketplace.salesloft.com/partners/informa-techtarget
- [Learn More](https://www.informatechtarget.com/salesloft/)

## About
Fuel Timely and Relevant Engagement with Active, Permissioned ContactsRoughly 9 out of 10 initial conversations with BDRs never progress through the sales cycle. Stop wasting time on cold outreach—Informa TechTarget empowers your team to connect the dots between active buyer research and sales engagement so they can book more meetings, drive better conversations, create pipeline, and accelerate deal velocity.Contacts who are actively researching relevant topics are 13x more likely to click on an email and 5x more likely to respond to a call than cold contacts. Informa TechTarget continuously identifies new contacts from in-market accounts who are researching relevant topics across our network. These aren't just any contacts – they're permissioned buyers who can be contacted by email and phone. By automatically adding these Active Prospects into topically aligned Salesloft cadences, your sellers can take immediate and relevant action on in-market buyers, helping them get into deals earlier.Why is Informa TechTarget’s intent data different?Buyers rely on our authoritative content to inform their research journey. We capture 1M+ daily intent signals as our audience of 50M+ B2B professionals engages with content across our network of 220+ research destinations. That’s why our intent data is the most precise in B2B tech--and why it’s only available from us.Informa TechTarget was recently named a Leader and a Customer Favorite in The Forrester Wave™ Intent Providers for B2B, Q1 2025.

## Key benefits
Uncover active buying groups with our precise, person-level intent data  Fuel cadences with permissioned contacts who are 13x more responsive  Arm sellers with buyer insights to personalize every touchpoint

## How It Works
Streamline workflows between Informa TechTarget and Salesloft to maximize sales efficiencyInstantly add Active Prospects directly into relevant Salesloft cadences with one click Automatically export Active Prospects to topically aligned Salesloft cadences on a weekly basis

## Features
- **Automated Bulk Exports** — Automatically deliver Active Prospects who meet topic and job role criteria to a topically aligned Salesloft cadence on a weekly basis
- **One-Click Add to Cadence** — Immediately add one or more Active Prospects from Informa TechTarget Portal directly to a relevant Salesloft cadence with the click of a button

## Screenshots
- ![Informa TechTarget + Salesloft are Better Together](https://assets.partnerfleet.app/dp7pjni0fpgo6g3wov73kyibum0t)
- ![Informa TechTarget is a Customer Favorite and a Leader in the Q1 2025 Forrester Wave for B2B Intent Data Providers](https://assets.partnerfleet.app/7d59jady10kcxzemfosz3k1slq53)
- ![Automated Bulk Exports](https://assets.partnerfleet.app/9u7a1irzpywljoqiewdgawxxyf7r)
- ![One-Click Add to Salesloft Cadence (Single Contact)](https://assets.partnerfleet.app/3g9m7q5rwbxx1sxaqt9hp6vkl55v)
- ![One-Click Add to Cadence (Buying Group)](https://assets.partnerfleet.app/undf1q1mcg8hdilc8m9s52f74qmh)

## Setup
For documentation on Informa TechTarget's Salesloft integration, please see our knowledge base article.

## FAQs
### Which products are required to use the integration?
Customers must have both an Informa TechTarget Intent Data for Sales subscription and a Salesloft license to utilize the integration. 

## Resources
- [Informa TechTarget + Salesloft Solution Brief](https://www.informatechtarget.com/product-sheet/informa-techtarget-salesloft-build-pipeline-faster-with-data-driven-prospecting/)
- [Intent Data for Sales Product Brief](https://www.informatechtarget.com/product-sheet/priority-engine-is-the-fastest-path-to-the-deal/)
- [Intent Data for Sales Overview Video](https://www.informatechtarget.com/video/win-more-with-priority-engine-prospect-level-intent/)