# Inverta
> We are a women-owned B2B services firm that meets marketing leaders at the intersection of strategy, technology, and activation.

Canonical page: https://marketplace.salesloft.com/partners/inverta
Marketplace: Salesloft
Last updated: 2024-12-13
Logo: https://assets.partnerfleet.app/s4bdjglf9v4x2gj58wcmo9bl4zk9

## At a glance
- Category: [Services](https://marketplace.salesloft.com/t/category/services), [Integrations](https://marketplace.salesloft.com/t/category/integration), [Marketing](https://marketplace.salesloft.com/t/category/services/marketing-automation), [Sales Strategy](https://marketplace.salesloft.com/t/category/strategy-consulting)
- Website: [www.inverta.com](http://www.inverta.com)

## Call to actions
- **Contact Us** — submit the contact form on https://marketplace.salesloft.com/partners/inverta

## About Us
We are a women-owned B2B services firm that meets marketing leaders at the intersection of strategy, technology, and activation. We partner with high-growth, mid-market and enterprise revenue teams to develop, design and activate strategies that accelerate demand, pipeline and revenue.We make good strategy happen for Drift customers by providing services in four areas:Drift Strategy – https://go.inverta.com/do-more-with-driftCreate a Drift charter to define and align the organization of the uses and objectives of DriftAudit the tech and data integrations between Drift and other complementary tech in their stackBuild out use cases and enablement for the various end users within the orgDrift Playbook Audit and OptimizationAudit of current Drift playbook(s). Audit includes reviewing the overall workflow, logic and scriptsAssessment, Recommendations and RoadmapPlaybook development based on recommendationsTechnology Audit and RecommendationsAssess current tech stack, based on GTM strategyRecommended tech to achieve desired state of GTM efficacyAssist with technology evaluations to ensure the right strategy-tech fitIdentify use cases train team to fully leverage tech stack, prove ROIGTM and ABM StrategySolidify and gain alignment of goals and objectives of Marketing/Sales GTMCreate gap analysis of current state vs desired state, with related services (Demand Funnel and Lead Scoring building, Campaign Planning process, etc)Create change management roadmap and timeline, conduct workshops