PathFactory Inc.
The leading Content Intelligence platform, PathFactory helps B2B go-to-market teams engage more accounts, accelerate B2B sales cycles, and close more deals.
Description
PathFactory is a Content Intelligence and engagement platform designed to help businesses understand how buyers interact with their content. PathFactory enables marketing and sales teams to deliver more personalized and effective experiences by providing deep insights into content consumption patterns. The PathFactory integration for Salesloft transforms how sales teams interact with buyers by leveraging real-time engagement insights to drive smarter, faster, and more personalized sales engagement. It bridges the gap between marketing and sales, creating a more cohesive approach to driving conversions and shortening the sales cycle.
Key benefits
- Enhance Sales Efficiency: Eliminate manual tracking of content engagement, automate tasks and triggers actions in Salesloft based on PathFactory engagement signals
- Improved Personalization: With real time access to content engagement data (e.g., content viewed, engagement time, and topics), sales reps can have better understanding which content resonates most helps reps have more relevant and impactful conversations
- Effective Lead Prioritization: Sales reps can prioritize leads more effectively, by leveraging PathFactory data such as engagement scores and content viewed) to identify and prioritize high intent leads more effectively
- Informed Sales Cycle: Content engagement data helps sales reps identify where prospects are in their buyer journey, allowing them to send the right content and contacting them at the right time thereby enabling faster progression through the sales funnel
- Sales & Marketing Alignment: Better collaboration between sales and marketing where sales can provide feedback on content effectiveness, enabling marketing to optimize future content
How It Works
By integrating PathFactory content engagement data as Rhythm signals, automated sales workflows can be triggered. This enables sales teams to respond promptly to active prospects, increasing the chances of conversion and shortening the sales cycle. This workflow consists of 3 steps:
- When a prospect engages with specific content in the PathFactory experience and has exceeded a set engagement threshold, the data is sent to Salesloft.Â
- Rhythm detects the signalÂ
- Based on the signal detected, Rhythm recommends the next best action to take.
Use Cases:
- Automated sales workflows triggered based on engagement signals: Prospects demonstrating high engagement are automatically added to sales cadences, ensuring timely and relevant follow-ups.
- Automated Task Assignment: Sales reps are assigned automated tasks/next-best actions based on the engagement dataÂ
- Timely and personalized outreach: Sales reps can tailor their outreach based on real-time engagement data, making interactions more relevant and impactful
- Access to comprehensive engagement data: provides a better assessment of a prospect’s readiness to buy and where they are in the sales cycle
Media
Setup
This integration is available for all mutual customers of PathFactory and Salesloft. Find step by step instructions for the Salesloft integration in the PathFactory knowledge base.Â
