# Propensity
> Synch engaged contacts directly to Salesloft from Propensity. Get alerts in Rhythm to notify sales when a contact engages with your brand so they can take immediate action.

Canonical page: https://marketplace.salesloft.com/partners/propensity
Marketplace: Salesloft
Last updated: 2025-02-03
Logo: https://assets.partnerfleet.app/inmpc1nd6m780ajgqqwnbw6p73yn

## At a glance
- Category: [Technology](https://marketplace.salesloft.com/t/category/technology), [AI & Automation](https://marketplace.salesloft.com/t/category/ai), [Buyer Intent](https://marketplace.salesloft.com/t/category/technology/buyer-intent), [Marketing Automation](https://marketplace.salesloft.com/t/category/marketing-automation), [Email & Messaging](https://marketplace.salesloft.com/t/category/communication-channel/messaging), [Sales Intelligence & Data](https://marketplace.salesloft.com/t/category/sales-intelligence)
- Filters: Rhythm 
- Badge: Rhythm
- Website: [propensity.com](https://propensity.com)

## Call to actions
- [Request Demo](https://www.propensity.com/landers/book-demo)

## About
Propensity is the most user-friendly and cost-effective account-based marketing (ABM) platform. We make it easy to use intent data to create lists of in-market accounts and contacts, run omnichannel ABM campaigns for those audiences, and hand off a list of highly engaged contacts to outbound sales teams.The result is an automated, ABM engine that produces a flow of MQLs and 5X sales engagement compared with traditional outbound growth tactics.Build intent-driven audiencesUncover contact-level engagement from omnichannel campaignsPrioritize accounts and contacts with warmth scoringDeliver engaged contacts directly to Salesloft Unlimited Account and Contact tracking synched to RhythmLive Feed notifications to track website engagement

## Key benefits
Intent-Driven Audiences:Create high-quality lists of in-market accounts trending with intent data and buying circles to focus your marketing efforts on a best-fit audience.Engagement Tracking:Run omnichannel campaigns and track account and contact engagement so you can see who is clicking on your ads and engaging with your brand.Synced Contacts:Integrate with Propensity and synch hot contacts, warmth status, and engagement action so sales can prioritize their outreach. Rhythm Alerts:Notify sales when a contact engages with your ads, website, marketing emails, and direct mail to give a full contact-based customer journey. 

## How It Works
Propensity sends website visitor and hot contact alerts to Salesloft Rhythm so sales can reach out when prospects are actively engaging. 

## Screenshots
- [Video on how to set up Propensity within Salesloft. (video)](https://www.youtube.com/watch?v=Vm97xlU3q1M)
- ![Image of our leads manager synching with rhythm in Salesloft](https://assets.partnerfleet.app/e3qjkt5dr2etl2o15633algzk6by)
- ![Image of our Website Tracker synching with rhythm in Salesloft](https://assets.partnerfleet.app/s9ybb1c2n7kkl81k1c0ixjxim1ha)

## Setup
Once access has been granted within Propensity1. Go to settings and click on Plays under the Workflow section.2. Select the Discover Plays tab at the top of the page and scroll down to see the Propensity plays.3. Select a Propensity play, Add Website Visits and Add Hot Conacts, and go to the cadence section to select the play type to add to your cadence.4. Select the Enable Play toggle at the top of the page and save.

## Resources
- [The ABM Outbound Funnel](https://www.propensity.com/posts/using-the-abm-outbound-funnel-to-increase-conversion-rates) — ABM is more than just serving programmatic ads and using intent data. Successful ABM campaigns rely on following your target audience's buyer's journey, so that you can reach the right people at the right time with the right messaging.
- [Sales Buy-In for ABM](https://www.propensity.com/posts/how-to-get-sales-buy-in-for-your-abm-campaigns) — A successful ABM program hinges on the marketing team's ability to secure buy-in from their sales partners. This 10-step guide outlines the fundamental principles you should implement and adopt.
- [Power ABM with Intent Data](https://www.propensity.com/posts/how-to-use-intent-data-to-power-your-abm-strategy) — Intent data helps you create customer-centric experiences that bolster your campaigns and drive everything from engagement to ROI. Learn how to use intent data to take your ABM campaigns to the next level.