Vertify is a platform that sits in between the systems we need to integrate. We hook into the APIs of the target and source systems (or connect in through a database if the system does not have an open API) and pull information (including custom objects and fields) into Vertify, translate it, and move it over to the correct field in the target system. We allow for bidirectional data flows, so triggers can be set up to initiate a sync in either platform (such as, contact converted into a lead or a customer who needs to be moved into a cadence). We allow for a drag and drop UI for configuring the data mappings so no coding is needed for the client. Once everything is set up, the client can work out of their ideal systems - Vertify will run in the background!