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Vidyard
Boost response rates and humanize sales engagement by adding video to your sales emails in Salesloft. With Vidyard, easily create polished and personal videos for your prospects using Vidyard webcam and screen recorder.
Description
With Vidyard and Salesloft, you can easily add video to your emails to personalize your outreach. Video is proven to increase open rates by 16% and reply rates by 26%.
Plus, you can automatically prioritize next steps based on video engagement data, so you can strike while the lead is hot and focus on the deals most likely to close.
Salesloft emails and Cadences
Vidyard for Salesloft makes it easy to add personalized video messages to all your outreach.
- Record custom video messages from within Salesloft’s email composer. It’s as easy as leaving a voicemail.
- No time to record, or need to reach out to many buyers at once? Use AI to generate a ready-to-send video from just a written script.
- Include a GIF thumbnail to grab prospects’ attention and boost your open rates.
- Drive next steps right away by adding an in-video CTA that gives viewers instant access to key resources or your calendar.
Note: Vidyard’s integration with Salesloft emails and Cadences is available to users on all Vidyard plans.
Salesloft Rhythm
Vidyard is integrated with Salesloft Rhythm too. Viewers’ video engagement activities are tied to a contact record within Salesloft to give you a full picture of buyer intent. See insights and take actions directly within Salesloft for a more integrated workflow.
- Use video engagement signals from Vidyard to create Plays that help you reach out at the right time with the perfect message. (Examples: Watched less than 25% of a video = create email follow up task; watched more than 75% of a video = create call follow-up task)
- Conductor AI prioritizes Plays in the Rhythm Focus Zone, so that you never miss a hot lead or critical follow-up.
- Video view data is populated directly into the Salesloft Live Feed, so your team has full visibility into a contact’s engagement. Jump directly to the relevant contact so you can provide immediate follow-up.
Note: Currently, Rhythm integration features require a Vidyard Business plan. However, Rhythm signal integration will soon become available to users on all Vidyard plans. Stay tuned!
Features
Record and share personalized videos
- Create videos for buyers using Vidyard’s easy-to-use webcam and screen recorder
- Add videos to your emails and Cadences from right inside Salesloft
- Easy access to your video library to quickly send pre-recorded videos
- Add a custom or animated thumbnail to your videos to boost clicks
Perfectly time lead nurture and outreach
- Receive video view notifications directly in your Live Feed and Activity Feed, so you’re informed as soon as buyers engage
- Use view data to quickly identify hot leads and personalize outreach
- Give your team more visibility into a contact's video engagement so they can perfectly plan the next move
Rhythm Signals
- Watched less than 25% = Create email follow-up task
- Watched more than 25% = Create call follow-up task
- Watched more than 50% = Create call follow-up task
- Watched more than 75% =Create call follow-up task
Drive action with in-video CTAs
- Reduce friction by adding CTAs right to your video (like a link to your calendar)
- No need to click back to your email—buyers can engage right away
- Serve up additional content, resources, or contact info that drive viewers to next steps
Generate personalized videos with AI
- No time to record? Use Vidyard’s AI Avatars tool to generate full videos
- Feed a written script into the AI, and get a ready-to-send video
- Quickly and effortlessly create personalized videos for each buyer at every touch
Media
FAQ
Yes. The standard Vidyard for Salesloft integration is available for Vidyard users on all plans. With the standard integration, you can record and send videos directly within Salesloft. You can also create AI videos using stock AI Avatars, set custom video thumbnails, and add in-video CTAs.
In order to get access to the features in Vidyard’s Rhythm integration, including using video view data to surface identified views and percentage watched onto your Rhythm dashboard, you’ll need a Vidyard Business plan.
However, Rhythm signal integration will soon become available to users on all Vidyard plans. Stay tuned!
If you have a Vidyard Free plan, you can record and share videos from directly inside Salesloft, as well as access your video Library. Your videos can be up to 30 minutes long, and you can create a limited number of videos per month.
When you upgrade to a paid Vidyard plan, you can create an unlimited number of videos. You also gain access to a number of powerful features, like in-video CTAs, video analytics, branded sharing pages for your videos, and more. You can also get video engagement notifications populated directly into your Live Feed and Activity Feed within Salesloft.
Check out Vidyard’s pricing plans to see which one works best for you.
- The standard email engagement (opens, clicks, replies) will be shown on the LiveFeed of Email/Video sender (not the person owner).
- Tasks generated from any of the Vidyard Plays will be assigned to the Person Owner within Salesloft.
- Vidyard Live Feed notifications will be shown on the Person Owner's Live Feed.
Reps who share Vidyard videos through Salesloft will receive a notification in their live feed when a video is viewed by a contact. This allows them to jump directly to the relevant contact and provide perfectly timed and personalized outreach.
With Rhythm, identified video views will be translated into prioritized actions based on viewer intent and the percentage of the video watched. For example, if less than 25% of a video is watched, Rhythm will create an EMAIL follow-up task. If more than 25% is watched, it will trigger a CALL follow-up task.
With Rhythm, identified video views will be translated into prioritized actions based on viewer intent and the percentage of the video watched. For example, if less than 25% of a video is watched, Rhythm will create an EMAIL follow-up task. If more than 25% is watched, it will trigger a CALL follow-up task.
- Have your Salesloft admin enable the Vidyard integration from the Settings Integrations tab.
- Open your email message, click the Integrations icon on the email compose window toolbar, and select Vidyard.
- Record your video and send the email with your personal video message embedded.
- Watch your engagement and response rates soar!
AI video generation leverages Vidyard’s AI Avatars tool. Just like manually recording a video, you can generate an AI video inside Salesloft’s email composer.
It’s an amazing way to create personalized video content at scale. Sales teams can maintain personalization in all of their outreach—including prospecting, follow-ups, and nurture comms—even at scale. And because it automates the video creation process, it saves reps time that they can re-invest into high-value tasks.
AI Avatars come in two kinds. Stock Avatars are pre-created by Vidyard. They feature paid actors and are licensed for commercial use. Stock Avatars are available for use on all Vidyard plans.
Meanwhile, custom Avatars are created to look and sound just like you. You create your own custom Avatar by recording a quick video that’s used to train the AI algorithm. To create a custom Avatar, you’ll need an add-on available within a Vidyard Business plan.
