Buyer intent data tools collect and deliver context around when prospects and customers are interacting with a brand. Buyer intent is the probability that a customer will purchase a product, and these types of tools capture research and data around actual buyer journeys and signs of their purchase intent. Organizations leverage buyer intent data tools to target companies with account-based marketing (ABM) campaigns, to personalize website experiences for online visitors, and to prioritize inbound leads based on engagement with their company. Additionally, companies use this type of data to prevent churn by identifying how and when customers are connecting with competitors and whether they may be considering switching vendors. Buyer intent data can also help businesses understand what other products or integrations could be helpful to their customers to preemptively meet their needs.